Referenced Sources

Voicemail Engagement Graph Sources

 

Engagement means the percentage of recipients who listen to the voicemail.

Voicemails:

    • Engagement Rate: 92%
    • Source: JustDeliverIt.net reports that voicemails have a listen rate of 92%.
    • JustDeliverit

Texts:

    • Engagement Rate: 81%
    • Source: Various studies on SMS marketing report an average read rate of 81%.
    • Example Source: SMS Marketing Statistics

Calls:

    • Engagement Rate: 56%
    • Source: Industry reports, such as those from SalesHacker, indicate that live calls have an answer rate of approximately 56%.
    • Saleshacker

Emails:

    • Engagement Rate: 20%
    • Source: HubSpot and other email marketing benchmarks typically report open rates around 20%.
    • Hubspot

Voicemail Response Rate Graph Sources

 

This metric measures the percentage of recipients who take a specific action after receiving the message.

Voicemails:

    • Response Rate: Up to 22%
    • Source: InsideSales.com indicates that voicemails as part of a broader outreach sequence can achieve response rates of up to 22%.
    • InsideSales.com Voicemail Tips

Cold Texts:

    • Response Rate: Typically 8-12% for cold texts
    • Source: Various studies and industry reports on cold SMS marketing effectiveness. MessageMedia notes that SMS marketing generally boasts a high response rate, but for cold texts, the effectiveness is lower.
    • MessageMedia SMS Marketing Effectiveness

Cold Calls:

    • Response Rate: Approximately 9%
    • Source: Industry reports and data from SalesHacker suggest that live cold calls typically see a response rate around 9%.
    • SalesHacker Cold Call Statistics

Emails:

    • Response Rate: About 2%
    • Source: HubSpot and various email marketing benchmarks report that the typical response rate for email marketing campaigns hovers around 2%.
    • HubSpot Marketing Statistics